The film session at EPIC explores the ways ethnographic practitioners have used moving images to interpret data, share insights, and tell the stories of their work. Filmmakers showcase these forays in visual storytelling by screening examples and discussing the limits and possibilities of the form. Films were selected through anonymous review by our independent Film Committee.
Sunday, 10 November, 2–3:30
About the film
Food for Thought: The Path to Food Security in Newark, NJ
by Ruchika Muchhala, Third Kulture Media
Ruchika Muchhala is a filmmaker and design researcher based in New York City. Ruchika has directed and produced two feature documentaries while based in Mumbai, “The Great Indian Marriage Bazaar” (Silver Award for Best Social Issues Documentary at the New York Television Awards 2012) and “Beyond Bollywood”. Both these films have been shown at international film festivals, broadcast on television, and screened at prestigious academic institutions. They are currently available on Netflix. With over a decade of experience in the television and film industry, Ruchika has produced television shows and documentaries for VICE Media, MTV, History Channel, Discovery Channel, Crime & Investigation Channel, and RedBull TV. She has also produced numerous independent films and campaign videos for nonprofit clients such as the Association for Women in Development, Acumen Fund, and grassroots organizations such as La Casa de Don Pedro in Newark, NJ. She holds a BA in Film Studies and Sociology from The University of Michigan and an MFA in Design for Social Innovation from The School of Visual Arts. She currently works at The Sound, where she works on recruiting, research planning, and shoots film.
The Learning Library: Using Ethnographic Film as an Organizational Change Tool by Scaling Human Insights Across a National Preschool System
by Hal Phillips & Meg Kinney, Bad Babysitter
Meg Kinney and Hal Phillips are partners of Bad Babysitter, a boutique consultancy specializing in video ethnography. Their practice was founded in 2008 on the belief that when business leaders fail to contextualize hard data, the human experience gets trivialized. They blend ethnographic thinking, documentary storytelling, and business acumen to viscerally give life and meaning to data through human insight. Meg’s background in consumer behavior as an executive leader in brand strategy combined with Hal’s background in philosophy and video production gives their clients actionable understanding of the people they serve. Bad Babysitter works with Fortune 500, startups, and non-profits alike to help them grow in relevant and meaningful ways.
Clyde in Mulberry
by Allegra Oxborough, Aero Creative LLC
Allegra Oxborough is a film director and the owner of AERO Creative, a production company specializing in consumer insights and market research. Combining expertise in strategy and qualitative research with documentary production and storytelling, AERO has been a video partner for clients including LRW, McCann, Schireson, Target, The North Face, Facebook, and Google. In her personal films, Allegra explores vulnerability in human relationships. She creates narrative works rooted in a documentary process, and her recent short “Distance” was praised for its “intoxicating ability to capture private conversations with dead-on accuracy.” Watch Distance on Nobudge.com.
Agency in a Future Smart Home
by Nick Agafonoff, Real Ethnography
Nick Agafonoff is a self-described video ethnomethodologist who specialises in employing breaching techniques in combination with videography as inquiry, to scientifically explore the production of social realities and social facts by social group members. He consults predominantly within the areas of marketing, design, brand, innovation and consumer research. His past clients include the likes of FaceBook, Google/YouTube, McDonald’s, VolksWagen, Mars and Nestle, to name just a few. Currently, Nick works as the Director of Lived Experience at The Practice Insights and also directs Real Ethnography Pty Ltd. From a filmmaking making perspective he has directed and produced hundreds of video ethnography programs for commercial research clients over more than 20+ years. In 2005 he produced, directed and edited ‘Bougainville Sky’, a feature length documentary film about an unarmed peace process in Papua New Guinea.